The Katelayna Insider

It’s the Little Things

Today, at the dump of all places, I got a reminder that people notice the smallest things. A woman working there commented on my nails almost immediately. They're monarch butterfly wings, so they're a little different, but I thanked her and didn't think much more about it. Then I drove to the next station, where the woman working there looked at me and said, "I have to see your nails." Apparently, the first woman had radioed ahead to tell her about them.


I laughed, but it stuck with me. These women see hundreds of people come through, and out of everything happening in their day, a few dollars' worth of press-on nails and some glue were noticeable enough to start a conversation two stations away. For years, I never thought my nails mattered. I'm a real estate agent. What could my nails possibly have to do with how well I do my job? I've gone to appointments with chipped polish, broken nails or nothing on them at all, and I don't remember anyone ever saying a word.


A few months ago, I started doing my nails regularly. Nothing extravagant. Usually just inexpensive press-ons that I like. What surprised me was how often people started commenting on them. Clients notice them. Strangers notice them. People at stores notice them. They're a tiny detail that I previously gave almost no thought to, yet somehow they've become an easy conversation starter.


It made me think about how often we decide something doesn't matter simply because we don't notice it ourselves. Real estate is full of those details. It's the burned-out lightbulb you've stopped noticing, the slightly crooked cabinet door, the pile of shoes by the entrance, the listing photo where the toilet lid is up or the weeds growing beside the front step. It's also the agent who answers a text quickly instead of three hours later, remembers something you mentioned in passing or takes an extra few minutes to explain something you didn't quite understand.


None of those things, by themselves, determines whether a house is good or bad. They don't determine whether an agent knows how to negotiate a contract or navigate a difficult transaction. But they contribute to an experience, and people remember experiences. We tend to focus on the big things because they're easy to identify. Price matters. Location matters. Square footage, negotiations, inspections and financing matter. But all of the little details surrounding those things are shaping how someone feels at the same time.


A buyer may never consciously think, "That entryway was beautifully prepared." They may simply remember that the house felt welcoming. A seller probably won't remember every conversation they had with their agent, but they may remember that they never had to wonder whether their agent would call them back. The individual detail isn't necessarily what sticks. It's the impression all of those details create together.

That's what a few dollars' worth of press-on nails reminded me of today. The things we assume nobody notices aren't always as invisible as we think. Sometimes a tiny detail gives someone a reason to notice you, remember something, feel more comfortable or start a conversation.



And sometimes you don't find out that anyone noticed at all until someone radios ahead.


September 12, 2026
A Person Is Not a Transaction